How does Disney do it?

Today we took Naomi-chan for her inaugural visit to the giant Mitsuwa Marketplace in Torrance, a Japanese grocery/department store with a food court straight out of Kansai Airport. After lunch and some grocery shopping, we stopped in the bookstore and found some familiar titles in Japanese, including a coloring-book version of "The Very Hungry Caterpillar." We also found a book of origami based on one of her Japanese TV shows ("Maruchan") and a Hello Kitty version of Cinderella. She was interested in that for awhile, until she caught sight of a Japanese book featuring at least 6 Disney princesses. Mantha has had very limited exposure to Disney (the characters are on the ball her ojiichan bought her) but she just reached for it and cried when we took it away. We went back in and got her the Kitty-chan book as a consolation prize. She tried to read it to herself in the car on the way home.